Case Study Four - Brand Spokesperson Support

CHALLENGE:

When new client LORAC Cosmetics approached mml PR to help bring the much-loved 1990s brand back to its red-carpet roots, our strategic advice was to contract a working red-carpet artist. With help vetting, securing, and negotiating, makeup artist Kelsey Deenihan was contracted as the brand's "Artistry Advisor.”

EXECUTION:

The partnership was leveraged for media events, editorial interviews surrounding brand innovation, red-carpet opportunities, NYFW opportunities, and celebrity client seeding.

RESULTS:

18 months later and the brand saw a 30% year-over-year press growth with 1.2 billion impressions solely tied to Kelsey's association with LORAC.