ABOUT THE PROJECT

Master Palette by Mario for holiday 2016

To support the Master Palette by Mario for holiday 2016, a special collaboration between Anastasia Beverly Hills and celebrity makeup artist Mario Dedivanovic, mml PR worked closely with the brand to execute a multi-faceted PR program.

Long-lead: intimate launch preview breakfast with 20 top-tier, long-lead publications at the Baccarat Hotel. Anastasia and Claudia Soare as well as Mario were in attendance.

Broadcast exclusive: aligning with the palette’s launch at retail, Mario gave “E!” viewers his holiday beauty how-tos, incorporating his new launch.

Short-lead: creative delivery to key digital outlets, amplifying online coverage and creating a steady drumbeat of press that supported the palette across all retail channels.