Case Study One - Maximizing Equity Growth

Written By Guest User

CHALLENGE:

BIPOC-focused skincare brand, Urban Skin Rx, recently received additional private equity funding and were projected to grow their business at an exponential rate in the year to come. To assist on this journey, they hired mml PR to strategically manage their PR trajectory while simultaneously conceptualizing media programming with an acute focus on behind-the-scenes brand initiatives and Founder/CEO Rachel Roff.

EXECUTION:

As their agency of record, mml PR remained in diligent communication with marketing executives to unearth internal brand happenings and capitalize on each unique opportunity through a PR lens. Examples include:

  • Turning an accidental viral Tik Tok video into a plethora of business press, highlighting the brand as an authority on the (then) new social media platform

  • Underscoring the brand's tagline "The Melanin Experts" in day-to-day press communication, positioning Founder/CEO Rachel Roff as a go-to expert, resulting in countless interviews and profiles

  • Maximizing awareness surrounding philanthropic efforts put forth amid the Black Lives Matter movement, with swift advisement and execution following George Floyd's murder

  • Connected parallels between the brand's big-picture objectives, product innovation, and the current media climate to thoughtfully unveil each launch in a strategic and effective manner

RESULTS:

mml pr increased the brand's overall impressions by 169% and total number of placements by 97% YoY during the first year of our partnership.

Guest User
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Case Study Two - Underscoring Authority