Case Study Two - Underscoring Authority

CHALLENGE:

Unilever client, Dermalogica, and their spa service business was suffering due to COVID-19 restrictions and consumer safety fears in 2020. As such, to maximize awareness of the brand's pandemic protocols, mml PR aided in creating a "touchless facial" and "Clean Touch Certification" —a stamp of approval from epidemiologists, skin-care professionals, and doctors—to underscore the brand’s spa credibility, while spreading the message that their space is safe for service.

EXECUTION:

mml PR capitalized on the industry's need for information as well as our new virtual reality and strategically positioned Dermalogica as the authority in this sphere, while expertly targeting top outlets to share this news with their readers.

RESULTS:

Following dozens of Tier-A publications spreading word with executive interviews and brand features, the brand garnered half a billion impressions in the span of a few months.